Lietuvos chorų sąjunga

Lietuvos chorų sąjunga

We have created a logo, branded style and website for the Lithuanian Choral Union.

The choir is a deindividualized being together, where the meaning belongs not to individual voices, but to their totality. The common ‘collective effect’ created by the voice group – polyphonic, which does not become indiscrete voice. In the logo this idea is conveyed by a single line drawn singer holding a music-case in the hand – the most recognizable choir symbol. Three singers, symbolized the choir and its voices, were used to strengthen the logo. On the other hand, it reflects the idea of a collective or union.

Inspiration

Inspiration

Brand mark geometry

Brand mark geometry

Logo

Logo

Brand identity

Brand identity

Colors

Colors

Posters

Posters

Website

Website

Logo before and after

Logo before and after