New logo, brand identity, outdoor advertising and a website.
Creating the logo, we combined the abbreviation EUL and laboratories’ tunnels, stretching into the depths of the earth, into a laconic symbol. We applied the principle of flexible connecting tunnels to the branded style, and we emphasized the connection of the laboratories with the ground using solid earth colours, which are rarely used in the attributes of scientific institutions.
Why in the undergrounds? The earth’s crust protects it from the effects of the environment and ensures low radioactive background, conducive to extremely high-precision research and experiments.