EUL

European Underground Laboratories

The EUL Association brings together European science laboratories located in deep undergrounds once excavated for industrial purposes.

New logo, brand identity, outdoor advertising and a website.

Creating the logo, we combined the abbreviation EUL and laboratories’ tunnels, stretching into the depths of the earth, into a laconic symbol. We applied the principle of flexible connecting tunnels to the branded style, and we emphasized the connection of the laboratories with the ground using solid earth colours, which are rarely used in the attributes of scientific institutions.

Why in the undergrounds? The earth’s crust protects it from the effects of the environment and ensures low radioactive background, conducive to extremely high-precision research and experiments.

Logotype

Logotype

Logo animation

Logo variations

Logo variations

Color scheme

Color scheme

Stationery

Stationery

Background

Background

Outdoor ads

Outdoor ads

Rollup

Rollup

T-shirts

T-shirts

Cups

Cups

Tape

Tape

Bags

Bags

Website

Website