Elinta

Elinta

Renewed the identity of group of companies ‘Elinta’ providing industrial automation and robotics services, producing electric motors and controllers for electric and hybrid cars.

New-look logo, brand identity, advertising of new brand.

In the new logo we retained two main motives of the old symbol graphics – the repetition and dynamics of the elements, however we gave them new meaning:

  • we depicted electricity, discrete digital data and directional movement of processes in triangular figures;
  • we chose the triangle also for visual connection with the ‘Elinta charge’ sign;
  • we gave for the symbol the form of ‘Elinta’ mascot – a fish. Thus, next to the emotional and intellectual impact of the sign, in that way establishing connection with the history of ‘Elinta’.

Strengths of the brand: simplicity, emotional and metaphorical richness, uniqueness in the market segment, connection with the history of the company.

Inspiration

Inspiration

Logo

Logo

Logo animation

Subsidiary logos

Subsidiary logos

Color scheme

Color scheme

Stationery

Stationery

Business cards

Business cards

Lanyard

Lanyard

Outdoor ads.

Outdoor ads.

Rollups

Rollups

Branded mugs

Branded mugs

T-shirts

T-shirts

E-cars styling

E-cars styling

Parking

Parking

Signboard

Signboard

Before and after

Before and after