New-look logo, brand identity, advertising of new brand.
In the new logo we retained two main motives of the old symbol graphics – the repetition and dynamics of the elements, however we gave them new meaning:
- we depicted electricity, discrete digital data and directional movement of processes in triangular figures;
- we chose the triangle also for visual connection with the ‘Elinta charge’ sign;
- we gave for the symbol the form of ‘Elinta’ mascot – a fish. Thus, next to the emotional and intellectual impact of the sign, in that way establishing connection with the history of ‘Elinta’.
Strengths of the brand: simplicity, emotional and metaphorical richness, uniqueness in the market segment, connection with the history of the company.