New-look logo, brand identity, external look.
We have been given not easy task of renewing the outdated logo so that it retains the abbreviation of the letters AA and the outline of the car formed by them. Looking for the best option and trying out different angles, we found the best solution – looking from above, the car reminds two A letters linked with their bottom. This is how a laconic and minimalist sign was born, unloaded with cheap visual effects. We also developed this idea of the logo in the branded style: we depict cars from above, we follow sleek shapes and predominant blue colour.