AFS

Accounting & financial services

New brand for fast-growing accounting and financial consulting company.

New-look logo, brand identity and website.

The laconic form of the renewed logo is combined into a unified whole in the branded style. We used only two lines repeating the logo monogram to create the identity. The new chromatic colour has been changed minimally. The minimum colour spectrum gives the company the maximum exclusivity, so we confined branded colours combination of red and black. Based on the new identity, we created a unique and uncluttered website representing the company.

Logo

Logo

Color variations

Color variations

Identity idea

Identity idea

Colors

Colors

Stationary

Stationary

Merchandise

Merchandise

Outdoor ads

Outdoor ads

Car styling

Car styling

Website

Website

Logo before and after

Logo before and after